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25/01/2026
Business / REGIONAL DOSSIER

U.S. consumer sentiment improves in January, Michigan survey shows

A University of Michigan survey found consumer sentiment rose in January, though households remain frustrated by elevated prices and a softer job market.

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U.S. consumer sentiment improves in January, Michigan survey shows

U.S. consumer sentiment improved modestly in January 2026, according to the University of Michigan’s closely watched monthly survey, offering a small but notable sign of stabilization after months of gloom. The index rose to 56.4 in January from 52.9 in December, the survey found, continuing a recovery from levels that the report described as among the worst since the series began in the 1950s.

U.S. consumer sentiment improves in January, Michigan survey shows
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The improvement does not mean households feel “good” about the economy. Instead, the survey captured a complicated picture: inflation has cooled from its peak, but consumers remain angry about the cumulative price increases of recent years and increasingly worried about job prospects. Survey director Joanne Hsu indicated that purchasing-power pressure remains a central factor shaping perceptions of the economy.

Sentiment can matter for business decisions because it shapes expectations and behavior—especially big-ticket purchases like vehicles, appliances, and home improvements. Even a modest uptick can influence retailers, manufacturers, and service businesses trying to gauge whether demand will hold, particularly as interest rates and credit conditions continue to shape household budgets.

The survey’s timing is important. Recent months featured steady consumer spending, which has supported growth despite widespread dissatisfaction about prices. The Michigan data suggested that, while consumers remain bruised by what they paid in prior years, expectations for future inflation have not surged, easing one risk that worries central bankers: that households might begin acting as if high inflation is permanent.

For businesses, the combination of improving sentiment and still-strong spending can look like resilience, but it also carries a warning: households may still pull back quickly if employment weakens further or if prices rise again. Companies may respond by leaning harder on promotions, value-focused product lines, and careful inventory planning.

The report arrived as policymakers and investors debated the path for interest rates, weighing cooling inflation against the reality that prices remain above long-term norms and labor-market concerns are growing. In that context, January’s sentiment uptick was a positive data point—just not a clean bill of economic health.

APPENDIX A

Source register

  1. 01The Wall Street JournalThe Wall Street Journal